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332: Why Personal Trainers Are Adding Health Coaching to Their Services

Are you in the fitness industry or thinking about becoming a Personal Trainer?

Did you know that fitness coaches of all kinds are beginning to add a health coaching certification to their list of accreditations in order to help more people, deepen client relationships, and diversify their income streams?

It’s actually working really quite well and that’s why we want to share with you the insights into how you could use this in your own business…

Tune into today’s Integrative #HealthCoachSuccess podcast 332 for why personal trainers are adding health coaching to their services and how it is working out for them – Enjoy the show and let us know what you thought!

Audio Podcast

Video Podcast

Show Highlights & Big Takeaways

1. Deeper Client Relationships

Training clients and creating their workouts is amazing, but after a few months or years clients are usually ready to take the next step. By offering more healthy lifestyle coaching and at-home lab testing you can serve them in a much deeper way to improve their health.

2. Reaching a Broader Market

Many people want to transform their body and get in shape, but there are others that want to learn more about their health, food sensitivity, hormones, inflammation levels, gut health, and much more. By becoming a certified health coach through a reputable organization you can grow your client base immediately.

3. Diversify Your Health Coaching Business

When the pandemic hit gyms and wellness centers of all types were forced to close. Personal trainers and health coaches that could quickly pivot to online coaching didn’t miss a beat, but many clients prefer in studio training over online. However, health coaching clients now prefer the ease of use of video chat and by offering a virtual coaching service you unlock the ability to work with clients anywhere in the world no matter where you live.