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336: This Gym Has Created a $40,000 Client Coaching Package

I’m not sure if you saw this in the news, but one of the most well-known gyms in the fitness industry has created a new high-end coaching package for clients…

What they did is exactly what we preach in IHP, except that they teamed up with a company that runs bloodwork instead of at-home Functional Medicine lab testing.

Will this package be successful?

Only time will tell, but there are certainly thousands of people who are interested in taking their health and longevity to the next level and this is only the beginning of these type of premium coaching packages.

Tune into today’s Integrative #HealthCoachSuccess podcast 336 to learn more about how this gym has created a $40,000 client coaching package and what it includes – Enjoy the show and let us know if you have any questions!

Audio Podcast

Video Podcast

Show Highlights & Big Takeaways

1. Combining Services

What Equinox did was pretty smart. They took an existing service that clients already want (ie. personal training) and combined it with what is new and cutting-edge (Functional Medicine blood draws).

2. It’s Not the Service

Keep in mind even though they are selling a service such as personal training and blood work, what they are really offering is the hope of adding healthy years to your life and extending your longevity.

3. How Can You Model This

As a health coach how can you combine services in order to create a package that clients are looking for? If you’re an IHP2 it’s as easy as adding the Starter-Kit (Vit-Min Tox Test) or the Big 5 to your packages and naming it to be branded just for you. That’s how you level up your brand and get clients more excited to work with you!