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350: The 6-Step Process to Launching The Right Coaching Service

Deciding on what you’re going to offer health coaching clients as a service they may be interested in can be daunting and challenging…

However, there is an easier way to move through this process that doesn’t involve any guesswork or stress – and it can actually be quite fun!

So on today’s Integrative #HealthCoachSuccess podcast episode 350 we’ll be sharing the exact “6-Step Process to Launching The Right Coaching Service” that your clients will love – Enjoy the show and let us know what you thought in the comments!

Audio Podcast

Video Podcast

Show Highlights & Big Takeaways

1. Find Unresolved Problems

Identify real problems that people have. This step involves understanding the market, talking to potential customers, and recognizing problems that remain unresolved.

2. Understand Buyer Personas

Develop detailed profiles of your target customers (buyer personas). Understand their needs, challenges, and behaviors to tailor your product or service accordingly.

3. Quantify the Impact

Evaluate the market potential by assessing how big the problem is and how many people are affected by it. This step helps you determine if solving the problem is worth pursuing.

4. Create a Breakthrough Experience

Design a solution that not only solves the problem but does so in a way that is significantly better than existing alternatives. This is your breakthrough product or service.

5. Articulate the Solution

Clearly communicate the value of your solution to your target audience. Use language that resonates with your buyer personas and clearly explains how your product solves their problem.

6. Launch and Learn

Introduce your product to the market, gather feedback, and iterate as necessary. This ongoing process ensures that your product continues to meet the needs of your customers and adapts to changing market conditions.