088: What Is Your Differentiator or USP?
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You may think that blending in and doing what everybody else is offering in your Industry is a good thing, but let’s break this down…
If you look the same as everyone else and you offer the same services why would anyone choose you over any other coach?
And if all things are equal the potential client will most likely just choose the lower cost coach or the one that is the most convenient to meet with…
This is why you always want to stand out from the crowd by doing things and offering things a bit differently
Tune into today’s Integrative #HealthCoachSuccess podcast 088 for how to find out what your differentiator is or should be, as well as your USP.
SHOW HIGHLIGHTS & KEY TAKEAWAYS
Be Different
Don’t wait for people to say it’s okay to be different. Add more value to your client coaching packages (without adding more time) and a prospect will happily choose you and your USP over any competitors.Your Uniqueness
You have to stand out somehow, so what is unique about you? Is it your niche, your story, your services, your education, your travel? Focus on one point and share it as part of your messaging.Pull vs. Push
Remember, sharing your USP will naturally push some people away, but the right people to join your program will be drawn to you as the best choice to help them achieve their goal and that’s exactly what you want – the right clients for you!
