459: How to Handle Pricing Objections

October 12, 2026•1 min read
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When a potential client says, “I can’t afford it,” it may not always mean what you think it does.

On today’s show, Julia explores what may really be behind this common response and why coaches don’t need to immediately lower their prices, defend their programs, or try to convince someone to say yes.

Instead, she shares how getting curious and asking the right questions can help uncover what’s actually holding a potential client back, whether it’s financial circumstances, uncertainty, timing, or something else entirely.

She also walks through how to communicate the value of your services, maintain healthy boundaries around pricing, and approach these conversations with confidence and compassion rather than pressure.

So tune into today’s Integrative #HealthCoachSuccess episode 459 to learn how to navigate “I can’t afford it” conversations in a way that supports both your clients and the long-term health of your coaching business.

Enjoy the show!

SHOW NOTES & RESOURCES

How to handle pricing objectionsHealth coach pricing strategiesHealth coaching sales conversationsCommunicating coaching valueSelling health coaching servicesWhat to say when a health coaching client can't afford your servicesHow to respond when a potential client says it's too expensiveHow to overcome pricing objections without discountingHow to confidently discuss pricing with potential clientsHow to identify the real reason behind a pricing objectionHow can health coaches discuss pricing with confidence?What questions should I ask when a client objects to the price?How do I know if a pricing objection is really about money?How do I handle price objections during a discovery call?
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